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Introduction to e-commerce

Rayport, Jeffrey F.

Introduction to e-commerce [Text] Jeffrey F. Rayport and Bernard J. Jaworski - New Delhi TMH 2004 - xxvii, 516p.

Includes index

ISBN: 9780070582279 0.00

Subjects--Topical Terms:
Electronic Commerce
Internet marketing
Marketing

Dewey Class. No.: 658.84 / RAY-I

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Introduction to e-commerce