Marketing mamagement (Record no. 10732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00541nam a22001931a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2009 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| -- | 699.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mamagement |
| Statement of responsibility, etc | Philip Kotler ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 647 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Managment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 15 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Bill Date | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 14/06/2011 | 699.00 | 2 | 658.8 KOT-M | S002596 | 03/03/2023 | 03/03/2023 | 2 | 14/06/2011 | Books | ||||||
| SOIL Library | SOIL Library | 14/06/2011 | 699.00 | 3 | 658.8 KOT-M | S002597 | 14/07/2023 | 03/07/2023 | 3 | 14/06/2011 | Books | 2 | |||||
| SOIL Library | SOIL Library | 14/06/2011 | 699.00 | 4 | 658.8 KOT-M | S002598 | 19/04/2024 | 16/04/2024 | 4 | 14/06/2011 | Books | 1 | |||||
| SOIL Library | SOIL Library | 14/06/2011 | 699.00 | 1 | 658.8 KOT-M | S002599 | 05/08/2023 | 13/07/2023 | 5 | 14/06/2011 | Books | 1 | |||||
| SOIL Library | SOIL Library | 14/07/2012 | 699.00 | 4 | 658.8 KOT-M | S002958 | 18/07/2023 | 14/07/2023 | 6 | 14/07/2012 | Books | 1 | |||||
| SOIL Library | SOIL Library | 14/06/2011 | 699.00 | 4 | 658.8 KOT-M | S002595 | 19/04/2024 | 16/04/2024 | 1 | 14/06/2011 | Books | 1 |