Marketing management (Record no. 10742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a22001931a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| -- | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxvi, 756p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 34 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Bill Date | Koha item type | Public note | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 21/07/2016 | 0.00 | 16 | 4 | 658.8 KOT-M | S003210 | 04/09/2025 | 21/07/2025 | 1 | 21/07/2016 | Books | Form course pack _2016-17 | ||||||
| SOIL Library | SOIL Library | 01/05/2024 | 9 | 7 | 658.8 KOT-M | GD0522 | 21/01/2026 | 01/12/2025 | 2 | 01/05/2024 | Books | ||||||||
| SOIL Library | SOIL Library | 03/05/2024 | 5 | 7 | 658.8 KOT-M | GD0531 | 21/11/2025 | 21/11/2025 | 3 | 03/05/2024 | Books | 21/01/2026 | |||||||
| SOIL Library | SOIL Library | 03/05/2024 | 5 | 3 | 658.8 KOT-M | GD0532 | 21/11/2025 | 27/10/2025 | 4 | 03/05/2024 | Books |