Marketing management (Record no. 18289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2018 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxvi, 756 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 523 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Total Renewals | Date last borrowed | Checked out | Currency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 06/03/2019 | UDH Publishers | 999.00 | 658.8 KOT-M1 | 000016 | 18/09/2025 | 1 | 19/02/2019 | Reference Books | 2645 | ||||||||||
| SOBD Library | SOBD Library | 06/03/2019 | UDH Publishers | 999.00 | 658.8 KOT-M2 | 000017 | 13/09/2025 | 2 | 19/02/2019 | Books | 2645 | 9 | 2 | 05/09/2025 | |||||||
| SOBD Library | SOBD Library | 06/03/2019 | UDH Publishers | 999.00 | 658.8 KOT-M3 | 000018 | 23/09/2025 | 3 | 19/02/2019 | Books | 2645 | 11 | 10 | 25/08/2025 | |||||||
| SOBD Library | SOBD Library | 06/03/2019 | UDH Publishers | 999.00 | 658.8 KOT-M4 | 000019 | 15/09/2025 | 4 | 19/02/2019 | Books | 2645 | 9 | 4 | 06/09/2025 | |||||||
| SOBD Library | SOBD Library | 06/03/2019 | UDH Publishers | 999.00 | 658.8 KOT-M5 | 000020 | 27/10/2025 | 5 | 19/02/2019 | Books | 2645 | 14 | 5 | 10/10/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M6 | 000543 | 13/09/2025 | 6 | 02/08/2019 | Books | 286/19-20 | 10 | 6 | 04/09/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M7 | 000544 | 13/10/2025 | 7 | 02/08/2019 | Books | 286/19-20 | 11 | 6 | 01/10/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M8 | 000545 | 20/09/2025 | 8 | 02/08/2019 | Books | 286/19-20 | 11 | 3 | 19/09/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M9 | 000546 | 20/09/2025 | 9 | 02/08/2019 | Books | 286/19-20 | 11 | 4 | 29/08/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M10 | 000547 | 13/09/2025 | 10 | 02/08/2019 | Books | 286/19-20 | 10 | 7 | 14/08/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M11 | 000548 | 16/09/2025 | 11 | 02/08/2019 | Books | 286/19-20 | 19 | 9 | 21/08/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M12 | 000549 | 17/09/2025 | 12 | 02/08/2019 | Books | 286/19-20 | 8 | 5 | 03/09/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M13 | 000550 | 19/09/2025 | 13 | 02/08/2019 | Books | 286/19-20 | 8 | 4 | 05/09/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M14 | 000551 | 08/10/2025 | 14 | 02/08/2019 | Books | 286/19-20 | 11 | 5 | 01/08/2025 | |||||||
| SOBD Library | SOBD Library | 02/08/2019 | Vedi Books | 713.32 | 658.8 KOT-M15 | 000552 | 10/12/2025 | 15 | 02/08/2019 | Books | 286/19-20 | 10 | 3 | 10/12/2025 | 24/12/2025 | ||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 658.8 KOT-M16 | 001154 | 15/09/2025 | 16 | 01/07/2022 | Books | 12 | 3 | 04/09/2025 | |||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M17 | 001155 | 15/12/2025 | 17 | 01/07/2022 | Books | 18 | 9 | 15/12/2025 | 02/01/2026 | |||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M18 | 001156 | 17/09/2025 | 18 | 01/07/2022 | Books | 14 | 5 | 21/08/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M19 | 001157 | 01/10/2025 | 19 | 01/07/2022 | Books | 11 | 14 | 03/09/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M20 | 001158 | 13/09/2025 | 20 | 01/07/2022 | Books | 11 | 6 | 09/09/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M21 | 001159 | 17/09/2025 | 21 | 01/07/2022 | Books | 16 | 5 | 04/09/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M22 | 001160 | 17/09/2025 | 22 | 01/07/2022 | Books | 15 | 2 | 03/09/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 713.32 | 658.8 KOT-M23 | 001161 | 17/09/2025 | 23 | 01/07/2022 | Books | 10 | 4 | 03/09/2025 | ||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 658.8 KOT-M24 | 001162 | 13/09/2025 | 24 | 01/07/2022 | Books | 12 | 7 | 25/08/2025 | |||||||||
| SOBD Library | SOBD Library | 20/11/2019 | UDH | 658.8 KOT-M25 | 001163 | 17/09/2025 | 25 | 01/07/2022 | Books | 9 | 3 | 03/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | UDH | 658.8 KOT-M26 | 001164 | 15/09/2025 | 26 | 01/07/2022 | Books | 16 | 7 | 01/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | UDH | 658.8 KOT-M27 | 001165 | 17/09/2025 | 27 | 01/07/2022 | Books | 12 | 4 | 02/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | UDH | 658.8 KOT-M28 | 001166 | 13/10/2025 | 28 | 01/07/2022 | Books | 24 | 12 | 23/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | UDH | 658.8 KOT-M29 | 001167 | 27/10/2025 | 29 | 01/07/2022 | Books | 12 | 6 | 16/10/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M30 | 001168 | 01/10/2025 | 30 | 01/07/2022 | Books | 18 | 6 | 19/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M31 | 001169 | 16/09/2025 | 31 | 01/07/2022 | Books | 9 | 4 | 28/08/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M32 | 001170 | 09/12/2025 | 32 | 01/07/2022 | Books | 13 | 5 | 09/12/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M33 | 001171 | 15/09/2025 | 33 | 01/07/2022 | Books | 17 | 4 | 03/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M34 | 001172 | 22/09/2025 | 34 | 01/07/2022 | Books | 16 | 6 | 05/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M35 | 001173 | 15/09/2025 | 35 | 01/07/2022 | Books | 6 | 4 | 11/08/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M36 | 001174 | 18/09/2025 | 36 | 01/07/2022 | Books | 8 | 3 | 03/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M37 | 001175 | 15/10/2025 | 37 | 01/07/2022 | Books | 12 | 13 | 01/10/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M38 | 001176 | 17/09/2025 | 38 | 01/07/2022 | Books | 6 | 1 | 06/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M39 | 001177 | 15/09/2025 | 39 | 01/07/2022 | Books | 11 | 6 | 04/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M40 | 001178 | 17/09/2025 | 40 | 01/07/2022 | Books | 6 | 7 | 07/08/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M41 | 001179 | 23/09/2025 | 41 | 01/07/2022 | Books | 9 | 6 | 08/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M42 | 001180 | 16/09/2025 | 42 | 01/07/2022 | Books | 12 | 5 | 01/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M43 | 001181 | 15/09/2025 | 43 | 01/07/2022 | Books | 13 | 4 | 03/09/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M44 | 001182 | 13/09/2025 | 44 | 01/07/2022 | Books | 16 | 6 | 28/08/2025 | |||||||||
| SOBD Library | SOBD Library | 18/11/2019 | Vedi Books | 658.8 KOT-M45 | 001183 | 20/09/2025 | 45 | 01/07/2022 | Books | 10 | 3 | 03/09/2025 | |||||||||
| SOBD Library | SOBD Library | 05/12/2023 | 999.00 | 658.8 KOT-M46 | 004673 | 16/09/2025 | 46 | 05/12/2023 | Books | 8 | 1 | 26/08/2025 | INR |