Advertising and promotion : an integrated marketing communications perspective (Record no. 18442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2022 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch and Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Channai |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxxi, 712p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A1 | 002132 | 02/07/2024 | 1 | 01/07/2022 | Reference Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A2 | 002133 | 01/07/2022 | 2 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A3 | 002134 | 01/07/2022 | 3 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A4 | 002135 | 01/07/2022 | 4 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A5 | 002136 | 01/07/2022 | 5 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A6 | 002137 | 01/07/2022 | 6 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A7 | 002138 | 01/07/2022 | 7 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A8 | 002139 | 01/07/2022 | 8 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A9 | 002140 | 01/07/2022 | 9 | 01/07/2022 | Books | |||||
| SOBD Library | SOBD Library | 20/06/2022 | Vedi Books | 659.1 BEL-A10 | 002141 | 01/07/2022 | 10 | 01/07/2022 | Books |