Advertising and integrated marketing communications (Record no. 18455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2018 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHA-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kruti Shah |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communications |
| Statement of responsibility, etc | Kruti Shah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Channai |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxviii, 889p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisement - Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 16/03/2019 | Vedi Books | 575.00 | 659.1 SHA-A1 | 000536 | 01/07/2022 | 1 | 15/03/2019 | Reference Books | 1224 | |||||||
| SOBD Library | SOBD Library | 16/03/2019 | Vedi Books | 575.00 | 659.1 SHA-A2 | 000537 | 07/12/2022 | 2 | 15/03/2019 | Books | 1224 | 1 | 26/07/2022 |