Integrated advertising, promotion, and marketing communications / (Record no. 18502)

MARC details
000 -LEADER
fixed length control field 00606nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220501s2014 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 #0 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc Kenneth E. Claw and Donald E. Baack
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent / Pages 455 p. ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- 10
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Bill Date Koha item type Date last borrowed Total Renewals Currency Cost, normal purchase price Bill Number
          SOBD Library SOBD Library 17/12/2021 Vedi Books   659.1 CLO-I1 000736 01/07/2022 1 01/07/2022 Reference Books          
          SOBD Library SOBD Library 17/12/2021 Vedi Books 2 659.1 CLO-I2 000737 18/03/2024 2 01/07/2022 Books 11/03/2024        
          SOBD Library SOBD Library 17/12/2021 Vedi Books 1 659.1 CLO-I3 000738 18/03/2024 3 01/07/2022 Books 11/03/2024        
          SOBD Library SOBD Library 17/12/2021 Vedi Books 2 659.1 CLO-I4 000739 02/12/2024 4 01/07/2022 Books 23/11/2024        
          SOBD Library SOBD Library 17/12/2021 Vedi Books   659.1 CLO-I5 000740 01/07/2022 5 01/07/2022 Books          
          SOBD Library SOBD Library 17/12/2021 Vedi Books 2 659.1 CLO-I6 000741 13/01/2025 6 01/07/2022 Books 24/09/2024        
          SOBD Library SOBD Library 17/12/2021 Vedi Books 1 659.1 CLO-I7 000742 09/01/2023 7 01/07/2022 Books 15/12/2022 1      
          SOBD Library SOBD Library 17/12/2021 Vedi Books   659.1 CLO-I8 000743 01/07/2022 8 01/07/2022 Books          
          SOBD Library SOBD Library 17/12/2021 Vedi Books   659.1 CLO-I9 000744 01/07/2022 9 01/07/2022 Books          
          SOBD Library SOBD Library 17/12/2021 Vedi Books   659.1 CLO-I10 000745 01/07/2022 10 01/07/2022 Books          
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I11 003870 28/11/2024 11 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books 1 659.1 CLO-I12 003871 23/03/2024 12 18/04/2023 Books 13/03/2024   INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books 1 659.1 CLO-I13 003872 16/03/2024 13 18/04/2023 Books 11/03/2024   INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I14 003873 22/05/2023 14 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I15 003874 22/05/2023 15 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I16 003875 22/05/2023 16 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I17 003876 22/05/2023 17 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books 1 659.1 CLO-I18 003877 10/11/2025 18 18/04/2023 Books 17/10/2025   INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books 3 659.1 CLO-I19 003878 18/12/2024 19 18/04/2023 Books 20/11/2024 1 INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I20 003879 22/05/2023 20 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I21 003880 22/05/2023 21 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I22 003881 22/05/2023 22 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I23 003882 22/05/2023 23 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I24 003883 22/05/2023 24 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
          SOBD Library SOBD Library 22/05/2023 Vedi Books   659.1 CLO-I25 003884 22/05/2023 25 18/04/2023 Books     INR 935.00 VEDI/23-24/04/12
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