INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION (Record no. 18704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001691a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2007 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW/ BAACK |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 530 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication - marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | Gifted Books | 05/12/2022 | SOIL library donated this book to its sister organization SSOBD. | 659.1 CLO-I1 | SD0298 | 05/12/2022 | 1 | 05/12/2022 | Books | |||||
| SOBD Library | SOBD Library | Gifted Books | 08/12/2022 | SOIL library donated this book to its sister organization SSOBD. | 659.1 CLO-I2 | SD0423 | 08/12/2022 | 2 | Books |