Advertising management / (Record no. 18911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a22002051a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers and David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 768 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | Gifted Books | 23/12/2022 | 659.1 BAT-A1 | SD0700 | 23/12/2022 | 1 | 23/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 27/12/2022 | 659.1 BAT-A2 | SD0783 | 27/12/2022 | 2 | 27/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 30/01/2024 | 659.1 BAT-A3 | SD1886 | 30/01/2024 | 3 | 30/01/2024 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 31/01/2024 | 659.1 BAT-A4 | SD1905 | 31/01/2024 | 4 | 31/01/2024 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 31/01/2024 | 659.1 BAT-A5 | SD1916 | 31/01/2024 | 5 | 31/01/2024 | Books | ||||||
| SOBD Library | SOBD Library | 03/02/2024 | 659.1 BAT-A6 | SD1942 | 03/02/2024 | 6 | 03/02/2024 | Books | |||||||
| SOBD Library | SOBD Library | 12/02/2024 | 659.1 BAT-A7 | SD2005 | 12/02/2024 | 7 | 12/02/2024 | Books | |||||||
| SOBD Library | SOBD Library | 27/02/2024 | 659.1 BAT-A8 | SD2064 | 27/02/2024 | 8 | 27/02/2024 | Books |