The little book of big customer satisfaction measurement / (Record no. 19027)

MARC details
000 -LEADER
fixed length control field 00997cam a2200205 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221229153602.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121017s2012 caua b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132109785 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number RAO-L
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rao, Ajit,
245 14 - TITLE STATEMENT
Title The little book of big customer satisfaction measurement /
Statement of responsibility, etc. Ajit Rao and Subhash Chandra.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks :
Name of producer, publisher, distributor, manufacturer SAGE Publications India Pvt. Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 164p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 161-162).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgments -- Introduction -- The basic truths of customer satisfaction -- The measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate question? -- Benchmarking and normative databases -- Implementing the survey findings -- Appendices -- Bibliography -- About the authors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chandra, Subhash.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Bill Date Koha item type
          SOBD Library SOBD Library Gifted Books 29/12/2022 658.812 RAO-L1 SD0874 29/12/2022 1 29/12/2022 Books
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