Advertising Management (Record no. 20447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240410b2023 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356065130 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NOIDA |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvi, 540p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Freda |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 23/02/2024 | 885.00 | 659.1 BAT-A | S003397 | 10/04/2024 | 1 | 19/02/2024 | Books | VEDI/23-24/02/18 | |||||||
| SOIL Library | SOIL Library | 23/02/2024 | 885.00 | 659.1 BAT-A | S003398 | 10/04/2024 | 2 | 19/02/2024 | Books | VEDI/23-24/02/18 | |||||||
| SOIL Library | SOIL Library | 23/02/2024 | 885.00 | 1 | 659.1 BAT-A | S003399 | 03/09/2024 | 3 | 19/02/2024 | Books | VEDI/23-24/02/18 | 22/08/2024 | |||||
| SOIL Library | SOIL Library | 23/02/2024 | 885.00 | 659.1 BAT-A | S003400 | 10/04/2024 | 4 | 19/02/2024 | Books | VEDI/23-24/02/18 | |||||||
| SOIL Library | SOIL Library | 23/02/2024 | 885.00 | 659.1 BAT-A | S003401 | 10/04/2024 | 5 | 19/02/2024 | Books | VEDI/23-24/02/18 |