Principles of marketing / (Record no. 20513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240515b2023 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxiv, 736 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 13 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P1 | 005407 | 15/05/2024 | 1 | Reference Books | VEDI/24-25/04/10 | ||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P2 | 005408 | 15/09/2025 | 2 | Books | VEDI/24-25/04/10 | 2 | 06/09/2025 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P3 | 005409 | 01/11/2025 | 3 | Books | VEDI/24-25/04/10 | 2 | 14/10/2025 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P4 | 005410 | 25/11/2024 | 4 | Books | VEDI/24-25/04/10 | 1 | 11/11/2024 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P5 | 005411 | 19/08/2025 | 5 | Books | VEDI/24-25/04/10 | 3 | 04/08/2025 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P6 | 005412 | 17/09/2025 | 6 | Books | VEDI/24-25/04/10 | 4 | 06/09/2025 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 1049.00 | 658.8 KOT-P7 | 005413 | 22/09/2025 | 7 | Books | VEDI/24-25/04/10 | 1 | 09/09/2025 |