Essentials of modern marketing : (Record no. 20519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240515b2024 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing : |
| Remainder of title | marketing management for the 21st century and beyond / |
| Statement of responsibility, etc | Kotler-I. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First India ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Vikas Publishing House Private Limited, |
| Date of publication, distribution, etc | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvii, 391 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E1 | 005448 | 15/05/2024 | 1 | Reference Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E2 | 005449 | 18/12/2025 | 2 | Books | VEDI/24-25/04/10 | 1 | 05/12/2025 | |||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E3 | 005450 | 13/12/2025 | 3 | Books | VEDI/24-25/04/10 | 2 | 28/11/2025 | 1 | ||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E4 | 005451 | 15/05/2024 | 4 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E5 | 005452 | 15/05/2024 | 5 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E6 | 005453 | 15/05/2024 | 6 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E7 | 005454 | 15/05/2024 | 7 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E8 | 005455 | 15/05/2024 | 8 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E9 | 005456 | 15/05/2024 | 9 | Books | VEDI/24-25/04/10 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 795.00 | 658.8 KOT-E10 | 005457 | 15/05/2024 | 10 | Books | VEDI/24-25/04/10 |