Entrepreneurial marketing : (Record no. 21624)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260316b2023 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789363863767 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Entrepreneurial marketing : |
| Remainder of title | beyond professionalism to creativity, leadership, and sustainability / |
| Statement of responsibility, etc | Philp Kotler...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvi, 266 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sustainable marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Leadership in business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hooi, Den Huan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mussry, Jacky |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 11/03/2026 | All India Book House | INR | 699.00 | 658.8 KOT-E1 | 008612 | 16/03/2026 | 1 | 11/03/2026 | Reference Books | NA/IN/2160 | |||||
| SOBD Library | SOBD Library | 11/03/2026 | All India Book House | INR | 699.00 | 658.8 KOT-E2 | 008613 | 16/03/2026 | 2 | 11/03/2026 | Books | NA/IN/2160 | |||||
| SOBD Library | SOBD Library | 11/03/2026 | All India Book House | INR | 699.00 | 658.8 KOT-E3 | 008614 | 16/03/2026 | 3 | 11/03/2026 | Books | NA/IN/2160 | |||||
| SOBD Library | SOBD Library | 11/03/2026 | All India Book House | INR | 699.00 | 658.8 KOT-E4 | 008615 | 16/03/2026 | 4 | 11/03/2026 | Books | NA/IN/2160 | |||||
| SOBD Library | SOBD Library | 11/03/2026 | All India Book House | INR | 699.00 | 658.8 KOT-E5 | 008616 | 16/03/2026 | 5 | 11/03/2026 | Books | NA/IN/2160 |