Advertising management (Record no. 412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22002171a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| -- | 599.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers and David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 768 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 03/12/2016 | 599.00 | 659.1 BAT-A | S003229 | 01/07/2022 | 1 | 03/12/2016 | Books | ||||||
| SOIL Library | SOIL Library | 28/12/2022 | 659.1 BAT-A | GD0477 | 28/12/2022 | 2 | 28/12/2022 | Books |