ADVERTISING & PROMOTION (Record no. 416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001931a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2009 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| -- | 499.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH, KRUTI |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING & PROMOTION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 977 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication - marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 26/04/2011 | 499.00 | 659.1 SHA-A | S002558 | 01/07/2022 | 1 | 26/04/2011 | Reference Books | |||||||
| SOIL Library | SOIL Library | 26/04/2011 | 499.00 | 659.1 SHA-A | S002559 | 01/07/2022 | 2 | 26/04/2011 | Books | |||||||
| SOIL Library | SOIL Library | 26/04/2011 | 499.00 | 659.1 SHA-A | S002560 | 01/07/2022 | 3 | 26/04/2011 | Books | Gifted Books |