Marketing management: Indian context, global perspective [Text] V. V. Ramaswamy and S. Namakumari
Material type:
TextPublication details: New Delhi McGraw-Hill Education 2013Edition: 5thDescription: xlv, 788ISBN: 9781259026416Subject(s): Marketing | Marketing - ManagementDDC classification: 658.8
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SOIL Library | 658.8 RAM-M (Browse shelf(Opens below)) | Available | GC0432 | ||
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SOIL Library | 658.8 RAM-M (Browse shelf(Opens below)) | Available | Complimentary copy | GC0310 |
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| 658.8 MOO-C Crossing the chasm: marketing and selling disruptive products to mainstream customers | 658.8 MOO-C Crossing the chasm: marketing and selling disruptive products to mainstream customers | 658.8 RAM-M Marketing management: Indian context, global perspective | 658.8 RAM-M Marketing management: Indian context, global perspective | 658.8 SAX-M MARKETING MANAGEMENT | 658.8 SAX-M MARKETING MANAGEMENT | 658.8 SAX-M MARKETING MANAGEMENT |
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