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Services marketing [Text]

By: Lovelock, ChristopherMaterial type: Text

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TextPublication details: PHI 2007Edition: 6th edDescription: 637Subject(s): Customer services - Marketing | Marketing - Management | Professions - Marketing | Relationship marketing | Service industres - MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	SOIL Library	658.8 LOV-S (Browse shelf(Opens below))	1	Available		S001458
Books	SOIL Library	658.8 LOV-S (Browse shelf(Opens below))	2	Available		S001459
Books	SOIL Library	658.8 LOV-S (Browse shelf(Opens below))	3	Available		S001460

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Previous	658.8 LAM-M MKTG: a South- Asian perspective	658.8 LOV-S Services marketing	658.8 LOV-S Services marketing	658.8 LOV-S Services marketing	658.8 MOO-C Crossing the chasm: marketing and selling disruptive products to mainstream customers	658.8 MOO-C Crossing the chasm: marketing and selling disruptive products to mainstream customers	658.8 RAM-M Marketing management: Indian context, global perspective	Next

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