Strategic brand management [Text] Jean-Noel Kapferer
Material type:
TextPublication details: Kogan Page 2000Description: 435ISBN: 9788176491327Subject(s): Brand - Management | Marketing | Strategic - Brand managementDDC classification: 658.82
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SOIL Library Gifted Books | 658.82 KAP-S (Browse shelf(Opens below)) | 1 | Available | Donated | S001884 | |
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SOIL Library | 658.82 KAP-S (Browse shelf(Opens below)) | 2 | Available | S003096 |
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| 658.812 WHI-C Customer centered growth: five proven strategies for building competitive advantage | 658.816 H IDE- PRICING | 658.82 KAP-S Strategic brand management | 658.82 KAP-S Strategic brand management | 658.827 AAK-B Building strong brands | 658.827 AAK-B Building strong brands | 658.827 AAK-B Building strong brands |
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