Marketing analytics Seema Gupta and Avadhoot Jathar
Material type:
TextPublication details: New Delhi Wiley 2021Description: xxiii, 374ISBN: 9789354242625Subject(s): Marketing - Management - Data processing | Marketing - Statistical methods | Marketing managementDDC classification: 658.8 GUP-M
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| 658.8 GRE-M1 Marketing / | 658.8 GRO-S1 Service management and marketing : a customer relationship management approach / | 658.8 GUP-M1 Marketing management : Indian cases | 658.8 GUP-M1 Marketing analytics | 658.8 GUP-M1 Marketing of services: text and cases | 658.8 GUP-M1 Marketing management : Indian cases / | 658.8 GUP-M10 Marketing management : Indian cases |
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