Marketing channels Anne T. Coughlan ... [et al.]
Material type:
TextPublication details: Pearson 2006Edition: 7thDescription: 564pISBN: 9788131717431Subject(s): Marketing | Marketing channelsDDC classification: 658.84
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| 658.84 CHA-E1 E-commerce: fundamentals and applications | 658.84 CHA-E1 E-business and e-commerce management: strategy, implementation and practice | 658.84 CHE-S1 Strategic management of e-business | 658.84 COU-M1 Marketing channels | 658.84 COU-M2 Marketing channels | 658.84 COU-M3 Marketing channels | 658.84 COU-M4 Marketing channels |
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