Strategic management of e-business by Stephen Chen
Material type:
TextPublication details: Chichester John Wiley 2001Description: xii, 357pISBN: 0471496332Subject(s): Electronic Commerce | Electronic commerce - Management | Strategic planning | StrategyDDC classification: 658.84
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SOBD Library Gifted Books | 658.84 CHE-S1 (Browse shelf(Opens below)) | 1 | Available | SD0381 |
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| 658.84 CAT-I4 International marketing | 658.84 CHA-E1 E-commerce: fundamentals and applications | 658.84 CHA-E1 E-business and e-commerce management: strategy, implementation and practice | 658.84 CHE-S1 Strategic management of e-business | 658.84 COU-M1 Marketing channels | 658.84 COU-M2 Marketing channels | 658.84 COU-M3 Marketing channels |
Includes bibliographical references
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