Marketing / Paul Baines, Chris Fill, Kelly Page and Adapted by Piyush K. Sinha.
Material type:
TextPublication details: New Delhi : Oxford University Press , 2013Edition: Asian EditionDescription: xxix, 697 pISBN: 9780198079446Subject(s): Marketing - Management | MarketingDDC classification: 658.8
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| 658.7 CHO-S9 Supply chain management: strategy, planning and operation | 658.7 LEE-P1 Purchasing & materials management: text & cases | 658.8/27 KUM-B1 Brand breakout : how emerging market brands will go global / | 658.8 BAI-M1 Marketing / | 658.8 BAI-M2 Marketing / | 658.8 BAI-M3 Marketing / | 658.8 BAI-M4 Marketing / |
Includes index
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