Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne

By: Kim, W ChanContributor(s): Mauborgne, ReneeMaterial type: TextTextPublication details: Boston : Harvard business school press, 2005Description: xv, 240pISBN: 9781591396192Subject(s): Market segmentation | New business enterprises | StrategyDDC classification: 658.802
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