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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne

By: Kim, W ChanContributor(s): Mauborgne, ReneeMaterial type: Text

TextPublication details: Boston : Harvard business school press, 2005Description: xv, 240pISBN: 9781591396192Subject(s): Market segmentation | New business enterprises | StrategyDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	SOBD Library Gifted Books	658.802 KIM-B1 (Browse shelf(Opens below))	1	Available		SD0641
Books	SOBD Library Gifted Books	658.802 KIM-B2 (Browse shelf(Opens below))	2	Available		SD1423

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Previous	658.8 ZEI-S5 Services marketing : integrating customer focus across the firm /	658.8 ZEI-S5 Services marketing: integrating customer focus across the firm /	658.802 KIM-B1 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 KIM-B2 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.81 BAU-S1 Sales Growth : insights from leading sales executives /	658.81 ING-S1 Sales management: analysis and decision making	658.81 ING-S2 Sales management: analysis and decision making	Next

Includes index

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