Services marketing: integrating customer focus across the firm / Valarie A Zeithaml ... [et al.]

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextPublication details: New Delhi : TMH, 2013Edition: 6thDescription: xxxii, 711 pISBN: 9781259026812Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8
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