Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout David Taylor

By: Taylor, DavidMaterial type: TextTextPublication details: England John Wiley & Sons ltd 2004Description: xiii, 162pISBN: 0470862114Subject(s): Branding (Marketing) | Product management | Brand name products - Valuation--Management | Brand name products - ManagementDDC classification: 658.827
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Item type Current library Call number Copy number Status Date due Barcode
Books Books SOBD Library
Gifted Books 		658.827 TAY-B1 (Browse shelf(Opens below)) 1 Available SD0811

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