We are like that only: understanding the logic of consumer India Rama Bijapurkar
Material type:
TextPublication details: New Delhi Penguin 2009Edition: rev. and updatedDescription: xvii, 294pISBN: 9780143065975Subject(s): Consumers | Consumption (Economics) | Marketing | Rural marketing - IndiaDDC classification: 339.470954
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SOBD Library Gifted Books | 339.470954 BIJ-W1 (Browse shelf(Opens below)) | 1 | Available | SD0841 |
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| 339.46091724 PRA-F1 The fortune at the bottom of the pyramid / | 339.46091724 PRA-F1 The fortune at the bottom of the pyramid / | 339.46091724 PRA-F2 The fortune at the bottom of the pyramid / | 339.470954 BIJ-W1 We are like that only: understanding the logic of consumer India | 339.470954 BIJ-W1 We are like that only: understanding the logic of consumer India | 339.470954 BIJ-W2 We are like that only: understanding the logic of consumer India | 339.470973 SIL-T1 Trading up : why consumers want new luxury goods--and how companies create them / |
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