Heart, smarts, guts, and luck : what it takes to be an entrepreneur and build a great business / Anthony K. Tjan, Richard J. Harrington, and Hsieh, Tsun-Yan.

By: Tjan, Anthony KContributor(s): Harrington, Richard J | Hsieh, Tsun-YanMaterial type: TextTextPublication details: Boston : Harvard Business Review Press, 2012Description: xvi, 236 pISBN: 9781422161944 (alk. paper)Subject(s): Entrepreneurship | New business enterprises | Success in businessDDC classification: 658.11
Contents:
Introduction -- Defining the traits and profile of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- Eat survey -- TK.
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Includes bibliographical references (p. [207]-210) and index.

Introduction -- Defining the traits and profile of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- Eat survey -- TK.

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