The future of competition : co-creating unique value with customers / C.K. Prahalad and Venkat Ramaswamy.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Pub., 2004Description: xiii, 256 pSubject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: 658.4
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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SOBD Library Gifted Books | 658.4 PRA-F1 (Browse shelf(Opens below)) | 1 | Available | SD0918 |
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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