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Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth

By: Anholt, SimonContributor(s): Hildreth, JeremyMaterial type: Text

TextPublication details: London Cyan Books 2004Description: 192pISBN: 9781904879022Subject(s): Brand name products | United StatesDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	SOBD Library Gifted Books	658.827 ANH-B1 (Browse shelf(Opens below))	1	Available		SD0935

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Previous	658.812 HUM-S1 Scoring points : how Tesco continues to win customer loyalty /	658.812 RAO-L1 The little book of big customer satisfaction measurement /	658.812 WHI-C1 Customer centered growth : five proven strategies for building competitive advantage /	658.827 ANH-B1 Brand America : the mother of all brands /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S2 Strategic brand management : building, measuring, and managing brand equity /	Next

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