Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein, Neil Fiske with John Butman
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TextPublication details: New York : Portfolio , 2008Description: xviii, 300 pISBN: 9781591840701Subject(s): Quality of products | United States | Cost and standard of living | Luxury | Consumers | Consumption (Economics) | Business | LustDDC classification: 339.470973
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SOBD Library Gifted Books | 339.470973 SIL-T1 (Browse shelf(Opens below)) | 1 | Available | SD0999 |
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| 339.470954 BIJ-W1 We are like that only: understanding the logic of consumer India | 339.470954 BIJ-W1 We are like that only: understanding the logic of consumer India | 339.470954 BIJ-W2 We are like that only: understanding the logic of consumer India | 339.470973 SIL-T1 Trading up : why consumers want new luxury goods--and how companies create them / | 340.076 LAW-T1 10 actual, official LSAT preptests / | 343.5404 BHA-I Income tax act : as amended by finance (No.2) act 2009 | 343.5404 INC-I1 Income tax rules |
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