Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin LaneMaterial type: TextTextPublication details: Delhi : Pearson Education , 2008Edition: 3rdDescription: 714 pISBN: 9788131719770Subject(s): Brand name products - Management | Strategic - Brand management | Marketing | Product managementDDC classification: 658.827
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Item type Current library Call number Copy number Status Date due Barcode
Books Books SOBD Library
Gifted Books 		658.827 KEL-S1 (Browse shelf(Opens below)) 1 Available SD1118

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