Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash
Material type:
TextPublication details: Noida : Pearson ; 2018Edition: 7thDescription: xxx, 968pISBN: 9789332555693Subject(s): Business - Research - Methodology | Marketing research | Marketing research - MethodologyDDC classification: 658.83 MAL-M
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