TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Jha, Mithileshwar
AU  - Koshy, Abraham
TI  - Marketing management: a South Asian perspective
SN  - 9788131767160
U1  - 658.8 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  - Marketing
N1  - Excluding appendix and index
ER  -