TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing management: Indian context, global perspective
SN  - 9781259026416
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Marketing - Management
ER  -