TY  - BOOK
AU  - Alagiri, Dhandapani
AU  - Mallela, Keerti
TI  - Marketing of financial services: trends and cases
SN  - 9788131414361
U1  - 322.10688 
PY  - 2008///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Finance
KW  - Financial institutions - Marketing
ER  -