TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
AU  - Sharma, Dheeraj
TI  - MKTG: a South- Asian perspective
SN  - 9788131517086
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
ER  -