TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - New strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
PB  - Kogan page 
KW  - Brand name products - Management
KW  - Brand - Management
KW  - Marketing
KW  - Strategic - Brand management
ER  -