TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing 
U1  - 658.8 
PY  - 2007///
PB  - PHI
KW  - Customer services - Marketing
KW  - Marketing - Management
KW  - Professions - Marketing
KW  - Relationship marketing
KW  - Service industres - Marketing
ER  -