TY  - BOOK
AU  - Hoffman, K. Douglas
TI  - Services Marketing: concepts, strategies and cases
SN  - 9781844808137
U1  - 658.8 
PY  - 2006///
CY  - Australia
PB  - Cengage Learning
KW  - Customer services - Management
KW  - Marketing
KW  - Service industries - Marketing
KW  - Service industries - Management
ER  -