TY  - BOOK
AU  - Jauhari, Vinnie
AU  - Dutta, Kirti
TI  - Services: marketing, operations, and management
SN  - 9780195689082
U1  - 658 
PY  - 2010///
CY  - New Delhi
PB  - Oxford
KW  - Marketing
KW  - Service industries
KW  - Service industries - Management
ER  -