TY  - BOOK
AU  - Dhar, Maiman
TI  - Brand management 101
SN  - 9788126513185
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - Advertising - Brand name products
KW  - Brand name products
KW  - Marketing
KW  - Marketing - Management
ER  -