TY  - BOOK
AU  - Aaker, David A
TI  - Building strong brands
U1  - 658.827 
PY  - 2002///
PB  - Free press
KW  - Brand name products - Management
KW  - Brand name products - Valuation - Management
KW  - Brand - Management
KW  - Intangible property - Valuation - Management
ER  -