TY  - BOOK
AU  - Kuruganti, Sandhya
AU  - Basu, Hindol
TI  - Business analytics: applications to consumer marketing
SN  - 9789351341598
U1  - 658.83 
PY  - 2017///
PB  - Mcgraw Hill
KW  - Strategic planning
KW  - Analytics - Business
KW  - Industrial management - Statistical methods
KW  - Marketing - Statistial methods
ER  -