TY  - BOOK
AU  - BUCKINGHAM, P IAN
TI  - BRAND MANAGEMENT: HOW EMPLOYEES MAKE OR BREAK BRANDS
SN  - 9780230573062
U1  - 658.827 
PY  - 2008///
PB  - PALGRAVE MCMILLAN
KW  - Brand name products
KW  - Employee motivation
KW  - Interpersonal communication
KW  - Marketing
KW  - Organizational commitment
ER  -