TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
AU  - Strickland, A. J.
TI  - Crafting and executing strategy : the quest for competitive advantage concepts and cases
SN  - 9789354600043
U1  - 658.4012 THO-C 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill
KW  - Business planning
KW  - Strategic planning
KW  - Strategic planning - Case studies
ER  -