TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management : Indian context, global perspective
SN  - 9789352807383
U1  - 658.8 RAM-M 
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - Marketing management
ER  -