TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8 ZEI-S 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
ER  -