TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked : how to build habit forming products
SN  - 9780241184837
U1  - 658.575 EYA-H 
PY  - 2014///
CY  - New Delhi
PB  - Portfolio
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Design thinking
KW  - Habit
KW  - Products, new
ER  -